Tourism Management

TOUR 100 (3) Introduction to Tourism

This course applies an interdisciplinary focus to the tourism industry, exploring its impacts and examining the interrelationships between industry sectors. Topics include trends and current issues, career opportunities, sectors of the tourism delivery system, and the roles of tourism organizations in the provision and delivery of tourism products and services. Credit will only be granted for one of RMGT 100,CONV 101 or TOUR 100. (3:0:0)

Prerequisite: Min. "C" in English 12.

TOUR 101 (3) Marketing Tourism Experiences

This course focuses on all aspects of tourism marketing including situation analysis, marketing philosophy, marketing objectives, market segmentation, target marketing, marketing methods, pricing and promoting tourist services, and monitoring and evaluating marketing activities. An emphasis is placed on the various methods that tourism organizations use to promote leisure experiences. Credit will only be granted for one of RMGT 101,CONV 106 or TOUR 101. (3:0:0)

Prerequisite: Min. "C" in English 12.

TOUR 109 (9) First Co-Operative Education Work Placement

Individual students are carefully matched to employers who supervise them and evaluate their performance during paid work experience. Monitoring is conducted by VIU personnel. Students maintain a diary of their experiences on the job and write a report on their accomplishments. (0:0:0)

Prerequisite: Min. "C+" grade point average.

TOUR 110 (1) Co-operative Education Preparation

This seminar based course will prepare students for their first Co-operative Education Work placement by examining job search strategies, resume creation, and effective interview techniques. Students will also learn how to conduct informational interviews, career and employement research and skill self-assessment, and roles and responsibilities in a work placement. TOUR 110 was formerly called RECR 101T; credit will not be granted for both courses. Credit will only be granted for one of RMGT 110 or TOUR 110. (0:1:0)

Prerequisite: Admission to the Tourism Studies Diploma program or permission of Department Chair.

TOUR 126 (3) Risk Management and Legal Liability in Tourism

This course introduces students to the necessary theoretical, practical and tourism industry-specific knowledge needed to be able to identify a range of risk and legal liability issues within a Canadian context. Legal issues are explored within the context of improving management outcomes, decision-making processes, and tourism service quality. TOUR 126 was formerly called TOUR 226,RMGT 226; credit will not be granted for both courses. Credit will only be granted for one of CONV 105,RMGT 126 or TOUR 126. (3:0:0)

Prerequisite: Min. "C" in English 12.

TOUR 150 (3) Information & Communication Technologies in Tourism

Developments in information and communication technologies (ICT) continue to transform the travel and tourism industry. Learners will be introduced to systems, programs, and platforms that are used in the management of the tourism industry. They will develop ICT skills needed for budgeting, research, report writing, digital content creation, product promotion, and project management. Credit will only be granted for one of RMGT 150 or TOUR 150. (1.5:0:1.5 for 13 weeks)

Prerequisite: None.

TOUR 153 (3) Diversity and Inclusion in Tourism

This course explores inclusion and diversity in tourism through significant identity features such as age, gender, sexuality, socio-economic status, ability, and ethnicity. Learners examine associated barriers and gain the skills required to design and deliver culturally appropriate tourism products and services. Credit will only be granted for one of RMGT 153,CONV 103 or TOUR 153. (3:0:0)

Prerequisite: None.

TOUR 161 (3) Organizing and Leading Tourism Activities

This course examines leadership behaviour from individual, small group, inter-group and organizational perspectives. Using participatory models and experiential exercises students discover effective communication strategies for leading organizations to achieve their goals. Topics include motivational techniques, group dynamics and behaviour, stress management, organizational structure and change, and teambuilding. Credit will only be granted for one of RMGT 161 or TOUR 161. (3:0:0)

Prerequisite: None.

TOUR 190 (3) Event Planning I

This course introduces the knowledge and skills needed to design and deliver a diversity of tourism industry events. It focuses on the key players and stakeholders in event management, as well as on event planning process including needs assessment, design, promotions, implementation, organizational group dynamics, risk management, and professional conduct. Credit will only be granted for one of RMGT 190,CONV 102 or TOUR 190. (3:0:0)

Prerequisite: Admission to the program or permission of the departmental advisor.

TOUR 202 (3) Understanding Visitor Behaviour

This course explores the multitude of factors that shape tourists' motivations to travel, destination choices, and behaviours while traveling. Course content introduces concepts of visitor experience, willingness to recommend, intrinsic and extrinsic motivations, constraints theory, sense of place, tourist psychographic typologies, and other social psychological theory related to tourism. (3:0:0)

Prerequisite: Min. "C" in English 12.

TOUR 205 (3) Tourism Management Principles and Practice

This course covers administrative practices relevant to entry-level professionals in the tourism industry. Topics include foundations of management, decision-making, planning, and coordination of financial and human resources. Credit will only be granted for one of RMGT 205 or TOUR 205. (3:0:0)

Prerequisite: None.

TOUR 207 (3) Heritage Interpretation in Tourism

A study of the planning and delivery of heritage interpretation messages for a variety of tourism venues such as parks, historic sites, and urban attractions. (3:0:0)

Prerequisite: Enrolment in second-year of Tourism diploma program or permission of instructor.

TOUR 208 (3) Tourism Destinations

A critical examination of tourist destination areas at the local, regional, national, and international level. (3:0:0)

Prerequisite: Enrolment in second-year of Tourism diploma program or permission of instructor.

TOUR 209 (9) SECOND CO-OPERATIVE EDUCATION WORK PLACEMENT

The second practical, on-the-job training experience as described in TOUR 109. (0:0:0)

Prerequisite: Min. "C+" grade point average.

TOUR 210 (1) Co-operative Education Preparation

This seminar based course is designed to prepare students for their second cooperative education work placement, improve job preparation, and retention skills, explore labour markets and career development. Students will develop a personal action plan, portfolio, business card and complete a reflective paper on competencies. TOUR 210 was formerly called RECR 201T; credit will not be granted for both courses. Credit will only be granted for one of RMGT 210 or TOUR 210. (0:1:0)

Prerequisite: Admission to the Tourism Studies Diploma program or permission of Department Chair.

TOUR 212 (3) Tourism and Indigenous Community Economic Development

Drawing upon both Western theory and practice, and Indigenous values and traditional knowledge, this course will examine tourism as a tool for Indigenous community economic development (CED). Tourism's potential to create community prosperity will be evaluated through engagement, planning, and sustainability best practices, and will highlight the role of the tourism professional. (3:0:0)

Prerequisite: Second year standing or admission to any Department of Recreation and Tourism Management program.

TOUR 215 (3) Tour Group Packaging

An introduction to tour packaging for inbound and outbound tour groups. Emphasis is on the tour packaging process including research and design, negotiation and booking, costing and pricing of tours and development marketing techniques to sell tours. Techniques necessary for handling clients and suppliers and evaluating tours are developed. (3:0:0)

Prerequisite: Enrolment in second-year of Tourism diploma program or permission of instructor.

TOUR 220 (3) Tourism Places and Spaces

Tourism experiences take place in a variety of cultural, natural, and built spaces and places. This course provides the skills required to plan for, and to manage contemporary tourism settings in order to enhance visitor experiences and maximize benefits for host communities. Credit will only be granted for one of RMGT 220 or TOUR 220. (3:0:0)

Prerequisite: None.

TOUR 251 (3) Market Research in Tourism

This course examines tourism market research methodologies to identify the most appropriate target market(s) and assesses associated marketing investments. Topics include profiling outbound traveller demographics and trip characteristics, determining existing and potential market sizes, analysing traveller perceptions towards tourism products, examining brand image, and conducting competitive analyses of destinations. Credit will only be granted for one of RMGT 251 or TOUR 251. (3:0:0)

Prerequisite: Min. "C" in English 12.

TOUR 252 (3) Adventure Tourism

An examination of adventure tourism programming. Topics include day-camping, resident camping, wilderness trips, a variety of outdoor skills, program development and implementation, the responsibilities of the organizer, and legal liability. Includes a field trip. (3:0:3)

Prerequisite: Enrolment in second-year of Tourism diploma program.

TOUR 259 (3) Sustainability in Tourism

This course examines the relationship between sustainability and tourism in terms of behaviour and service delivery. It introduces concepts of environmental stewardship and sustainable tourism, best practices, resource and tourism asset management to maximize benefits and minimize impacts to ecosystems, communities, and visitors. TOUR 259 was formerly called TOUR 159,RMGT 159; credit will not be granted for both courses. Credit will only be granted for one of RMGT 259 or TOUR 259. (3:0:0)

Prerequisite: None.

TOUR 290 (3) Event Planning II

This course requires students to complete an extended practical event experience with a tourism industry provider. Topics covered in this course include review of the event planning process, identification of key stakeholders, identification and mitigation of risks, event resources, volunteer recruitment and supervision, promotion and sponsorship, implementation and evaluation. Credit will only be granted for one of RMGT 290 or TOUR 290. (3:0:0)

Prerequisite: TOUR 190.

TRMT 104 (6) Adventure Tourism and Recreation Field Skills

An intensive 4-week field skills course. Introductory Field Skills: 9-day field component, includes navigation, risk management, radiotelephone operation, marine emergencies, and small powerboat operation and maintenance. Emphasizes sea kayak touring planning, organization, and leadership skills, and cultural and coastal interpretation field skills. Advanced Field Skills: 10-day kayak expedition, emphasizing field application of skills. Prepares students for assistant guide qualification through the Sea Kayak Guides Alliance of BC. (0:8.75:8.75 for 4 weeks)

TRMT 110 (9) INTERNSHIP

Internship. (0:0:35 for 8 weeks)

TRMT 300 (3) Managing Human Resources and Behaviour

Changing values, shifting demographics, evolving legislation, and a growing emphasis on social responsibility are among the forces shaping the way we manage people today. This course will examine human resource management issues as they relate to the tourism industry. (3:0:0)

Prerequisite: Third-year standing.

TRMT 309A (9) Co-operative Education Work Placement III

This is the third and final practical on-the-job training experience as described in TRMT 109. Admission is based on availability of space and the student's academic performance. (0:0:0)

TRMT 309B (9) Internship

This internship provides optional workstudy opportunities for students not participating in the Co-operative Education option. (0:0:0 -525)

Prerequisite: Enrolment in third-year of Recreation and Tourism Management degree program.

TRMT 311 (3) Consumer Behaviour in Recreation and Tourism

A consideration of the concepts of consumer behaviour and the practical implications of these concepts to the tourism and recreation business. Students learn how to design tourism products through an understanding of consumer needs, and how to design marketing strategies that will influence the consumer to purchase these products and to receive satisfaction from the purchase decision. (3:0:0)

Prerequisite: Enrolment in third-year of Tourism and Recreation Management degree program.

TRMT 320 (3) Leisure Innovation for Change

Leisure has the potential to contribute solutions to complex social issues facing society such as sedentary lifestyles, obesity, decreased contact with nature, and social inequalities. This course will focus on learning about and implementing the social innovation tools that the recreation profession can use to address society's wicked problems. (3:0:0)

Prerequisite: Third-year standing.

TRMT 324 (3) Financial Management in Tourism

This course is an upper-level financial management course designed for the tourism or recreation manager. The course will introduce basic financial management concepts and practices in private, public and non-profit sectors in tourism and recreation. The course builds on concepts from introductory accounting. (1.5:0:1.5)

Prerequisite: Min. "C" in QUME 185 or Excel/spreadsheet computer literacy; and min. "C" in one of ACCT 100, ACCT 101 or ACCT 121.

TRMT 330 (3) Niche Tourism

Niche Tourism references specialized tourism products and experiences that appeal to dedicated tourism markets. This course focuses on the skills needed to research, recognize, and evaluate the needs of diverse market niches to understand their interests, psychographics, and participation patterns in ways that enable the development and satisfaction of niche markets in tourism. (3:0:0)

Prerequisite: Third-year standing.

TRMT 333 (3) Leisure Lifestyles

This course introduces the social-psychological factors that shape how people experience leisure, focusing on intrinsic and extrinsic motivation, perceived freedom, constraints theory, and other social psychological theories related to leisure. Emphasis will be placed on upon application of leisure behaviour concepts in the delivery of leisure programs and services. (3:0:0)

Prerequisite: Third-year standing.

TRMT 344 (3) Recreation Governance

This course focuses on the stakeholders and governance structures that play a role in the delivery of recreation in communities. Students critically examine the public and non-profit governance models that deliver recreation provisions and gain the knowledge and skills needed to exert influence to elevate the role of recreation services within communities. (3:0:0)

Prerequisite: Third-year standing.

TRMT 349 (3) Promotions Management in Recreation and Tourism

Plan, select, and use advertising media and promotion approaches to communicate with past and prospective customers in the leisure industry, and demonstrate advanced personal selling methods. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 353 (3) Community Development in Recreation and Tourism

An examination of the social and political processes through which groups and individuals work to establish relationships and mobilize resources to fulfill community recreation and tourism needs. The role of the leisure service provider and development of the necessary skills and knowledge necessary to contribute to the community development process are emphasized. (3:0:0)

Prerequisite: Enrolment in third-year of Tourism and Recreation Management degree program.

TRMT 357 (3) Applied Research & Evaluation Methods in Tourism

This course focuses on the design and implementation of applied research to provide evidence to managers and decision makers involved in recreation and tourism development. The content will enable learners to understand and apply fundamental concepts in research practice including research design and data collection. (3:0:0)

Prerequisite: Third-year standing.

TRMT 358 (3) Data Analysis for Decision Making in Tourism

One of the challenges facing tourism and recreation professionals is the ability to access timely and useful research to aid in decision making. The focus of this course is on the analysis and application of quantitative and qualitative data to provide information for leisure management decisions. (3:0:0)

Prerequisite: TRMT 357.

TRMT 360 (3) Experiential Product Development in Tourism

The tourism industry provides visitors with intangible products or experiences. This course will develop skills in the design and delivery of experiential tourism products to meet the needs of tourism markets (demand) and tourism suppliers (supply). (3:0:0)

Prerequisite: Third-year standing.

TRMT 390 (6) Applied Event Operations

Students will analyze the frameworks within event tourism and examine the ways in which events are influenced by a range of different planning and policy objectives that operate at an international, national and local context. Students will apply these objectives to the planning, implementation and evaluation of an actual community event. (3:0:0 for 30 weeks)

Prerequisite: Third year standing.

TRMT 391 (3) Recreation and Tourism Management Study Tour

An opportunity to apply tourism and recreation management perspectives, methods and techniques in a field-based research setting. Content of each tour will focus on an identified theme, encompassing a number of areas of tourism and recreation management practice. Pre-trip sessions and readings will prove background knowledge of the study tour area. (0:2:0 -120 for 3 weeks)

Prerequisite: Third-year standing in the Bachelor of Tourism Management or permission of Department Chair.

TRMT 392 (3) Programming and Services for Seniors

An examination of the leisure behaviours of seniors to determine how to plan for the provision of services for this sub-population. Population analysis and market segmentation is used as a means of determining participant functioning characteristics and participant needs, interests, and skills. TRMT 392 was formerly called TRMT 390B; credit will not be granted for both courses. (0:3:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 393 (3) Licensing, Sponsorship, and Fundraising

An examination of financing recreation and sport organizations, the development and maintenance of sponsorship and licensing agreements, traditional and emerging revenue generation methods for funding recreation and sport programs and services, and effective fundraising strategies. TRMT 393 was formerly called TRMT 390C; credit will not be granted for both courses. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 394 (3) Sport Tourism in Canada

An examination of historical, cultural and business aspects of the sport tourism in Canada; the symbiotic relationship between sport and tourism; the impacts and benefits of sport tourism to Canadian communities and the development of policies to ensure its sustained growth. Sport events, tours, resorts, cruises, and theme parks will be examined. TRMT 394 was formerly called TRMT 390D; credit will not be granted for both courses. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 395 (3) Ethics in Sport, Recreation and Tourism

Ethical theories, principles and applications. Analysis of personal and professional ethical issues in managing coaches, leaders, and volunteers, performance issues such as cheating, drugs, sportsmanship and other issues such as kick backs, equality, excellence and gender equity. TRMT 395 was formerly called TRMT 309 F; credit will not be granted for both courses. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 396 (3) Aboriginal Tourism

An examination of aboriginal tourism, with a focus on British Columbia communities. Topics include: the evolution of tourism in aboriginal communities, current tourism provision by aboriginal peoples, portrayals of aboriginal peoples in tourism products, aboriginal tourism organizations, destination gaming, non-aboriginal providers, relationships with the larger tourism industry, eco-tourism, and aboriginal trends. TRMT 396 was formerly called TRMT 390F; credit will not be granted for both courses. (1:2:0)

Prerequisite: Third-year standing or persmision of instructor.

TRMT 397 (3) Programming and Services for Youth

An examination of the leisure behaviours of youth to determine how to plan for the provision of services for this subpopulation. Population analysis and market segmentation are used as a means of determining participant functioning characteristics and participant needs, interests, and skills. TRMT 397 was formerly called TRMT 390A; credit will not be granted for both courses. (0:3:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 398 (3) Management of Wine Tourism

Wine tourism includes a variety of experiences constructed around tourist activity at wineries and in wine regions. This course explores linkages between various market segments for wine tourism, and the integration of wine, food, and the arts/culture in promoting wineries and wine regions as compelling destinations for the experiential traveler. (3:0:0)

Prerequisite: MGMT 252 or permission of instructor.

TRMT 410 (3) Leisure Planning for Resilience

Planning for and adapting to change is an ongoing process for all leisure sectors, and those who support leisure (e.g., governments, organizations, and citizens). This course engages learners in the design and implementation of approaches aimed at enhancing resilience in leisure through interdisciplinary models of planning, innovation, and development. (3:0:0)

Prerequisite: Third-year standing.

TRMT 415 (3) Project Management

This course is designed to build upon previous knowledge and skills by providing learners with the tools necessary to deliver successful projects from conception through implementation. It incorporates project management concepts, principles, and techniques and engages learners in the application of knowledge. (3:0:0)

Prerequisite: Fourth-year standing.

TRMT 421 (3) Entrepreneurship in Recreation and Tourism

This course identifies and applies the basic business principles necessary to start and operate a small business in the recreation, events, and tourism (RET) industry, and to employ entrepreneurial leadership in a public or non-profit RET organisation. Coursework focuses on entrepreneurship, and the skills and innovative processes that aid new start-up enterprises. (3:0:0)

Prerequisite: RMGT 101 or TOUR 101; and TRMT 324 or equivalent.

TRMT 430 (3) Resort Management

An examination of the operation of resort properties. Topics include resort concept, resort planning, development and management; the importance of a tourism and leisure orientation, marketing concepts; and the future of resorts and resort management. Note: Some sections of this course may be offered on-line. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 435 (3) Leisure Education

This course is designed to introduce students to leisure education concepts, theories, and models. A variety of leisure education tools, resources, and models will be explored and applied to the recreation service delivery system. Considerations will be given to person-centred, as well as broader community-based leisure education processes. (3:0:0)

Prerequisite: TRMT 333.

TRMT 441 (3) Management of Festivals and Special Events

A systematic approach to the planning, development, marketing, and staging of major community events and festivals. Particular attention is given to the needs of performers, participants, and local residents as they relate to the field of festival and event management. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 444 (3) Rural Development through Recreation and Tourism

Learners will develop an understanding of community economic development in rural areas, and how Recreation and Tourism plays a significant role . Material will identify the needs and issues facing rural communities and strategies being employed to address them. Concepts and practice in community economic development in rural BC will be discussed. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 449 (3) Tourism Marketing

A consideration of the concepts of marketing and the practical implications of these concepts to the tourism industry. Students learn how to design tourism products through an understanding of consumer needs, and how to design an integrated marketing communications plan that will influence consumers to purchase these products. (3:0:0)

Prerequisite: Third-year standing.

TRMT 459 (3) Outdoor Recreation Administration

This course critically examines the outdoor recreation delivery system including its contributions, impacts, and requirements, as well as the sustainable management approaches necessary to design leisure experiences in natural settings. It also aims to prepare students to lead and manage outdoor recreation by engaging them in active classroom and outdoor settings. (3:0:0)

Prerequisite: Third-year standing.

TRMT 462 (3) Strategic Leadership and Innovation in Recreation and Tourism

This course examines of the importance and use of strategic leadership and innovative thinking to issues and trends in recreation and tourism. Learners will identify key issues, trends and opportunities and apply innovative management strategies to address human resources, leadership, planning and policy, finance, marketing, and research. (3:0:0)

Prerequisite: Fourth-year standing in the Bachelor of Tourism Management or permission of instructor.

TRMT 470 (3) Policy and Planning in Recreation and Tourism

Use and apply planning and policy knowledge specific to tourism, including planning and policy negotiation skills, advanced policy and planning writing skills, and organization and leadership of planning initiatives. Note: Some sections of this course may be offered entirely online. (3:0:0)

Prerequisite: Enrolment in fourth-year of Tourism and Recreation Management degree program.

TRMT 475 (3) Lifestyle Management

An examination of the role of leisure and active living in today's society. Topics include the connection between the mind, body and spirit in leisure activities, and the contribution of active living to increased feelings of personal worth, energy and vitality. Note: Some sections of this course may be offered on-line. (3:0:0)

Prerequisite: Third-year standing or permission of instructor.

TRMT 480 (3) Special Topics in Leisure and Society

This course is designed to provide students with an opportunity to explore current issues through the lens of leisure management. Learners will identify an area of interest related to the development, delivery, or management of leisure services, and mobilize knowledge relevant to current issues in leisure. (3:0:0)

Prerequisite: Third-year standing.

TRMT 490 (3) Issues & Trends in Professional Practice

This capstone course will aid students to successfully transition into the labour market after graduation by a) examining contemporary issues and trends influencing the delivery of tourism and recreation services, b) identifying and highlighting professional competencies and career plans, and c) establishing the importance of networks and professionalism. (3:0:0)

Prerequisite: Fourth-year standing.